PayOffline

Consumer research article

"The appeal of PayOffline is not limited just to those without credit cards, but is spread across a wide cross-section of the population.

The survey we conducted for PayOffline in November 2006 elicited an extremely enthusiastic response from a sample of almost 3,000 people.

The sample consisted of a cross-section of the UK population, as well as sub-groups of people without access to credit cards and bank accounts, and those who have hitherto been reluctant to shop online.

There were high levels of concern among the sample about online fraud and the trustworthiness of websites. An important proportion of the UK population is clearly concerned with regard to the safety of shopping online. Almost 6 out of 10 (58%) claimed that they had previously decided not to shop online because of concerns about security or fraud and almost two thirds (65%) agreed that it can be risky to give credit card details over the web. Over three quarters of the sample claim they would shop online more or a lot more with little or no risk of fraud.

Without exception, all sub groups (defined by income, age, occupation, location and financial status) were enthusiastic about the PayOffline concept with around two thirds saying they would use it. They stated that they would buy more online than currently and that they would shop at websites they do not currently use, if they were able to pay offline. While there some degrees of variation in this enthusiasm, there were no sub-groups within the sample who were not enthusiastic about the concept.

Perhaps one of the key findings was that around 80% of respondents to the survey provided their contact details specifically so they could be advised when the service is available.

Our conclusion, therefore, is that the PayOffline concept has very high, wide appeal to all sectors of the population who use the internet, and that its adoption will provide an important means of increasing revenues for online merchants."

Peter Martin, Managing Director,
Shape-the-Future.com

		Consumer research article "The appeal of PayOffline is not limited just to those without credit cards, but is spread across a wide cross-section of the population. The survey we conducted for PayOffline in November 2006 elicited an extremely enthusiastic response from a sample of almost 3,000 people. The sample consisted of a cross-section of the UK population, as well as sub-groups of people without access to credit cards and bank accounts, and those who have hitherto been reluctant to shop online. There were high levels of concern among the sample about online fraud and the trustworthiness of websites. An important proportion of the UK population is clearly concerned with regard to the safety of shopping online. Almost 6 out of 10 (58%) claimed that they had previously decided not to shop online because of concerns about security or fraud and almost two thirds (65%) agreed that it can be risky to give credit card details over the web. Over three quarters of the sample claim they would shop online more or a lot more with little or no risk of fraud. Without exception, all sub groups (defined by income, age, occupation, location and financial status) were enthusiastic about the PayOffline concept with around two thirds saying they would use it. They stated that they would buy more online than currently and that they would shop at websites they do not currently use, if they were able to pay offline. While there some degrees of variation in this enthusiasm, there were no sub-groups within the sample who were not enthusiastic about the concept. Perhaps one of the key findings was that around 80% of respondents to the survey provided their contact details specifically so they could be advised when the service is available. Our conclusion, therefore, is that the PayOffline concept has very high, wide appeal to all sectors of the population who use the internet, and that its adoption will provide an important means of increasing revenues for online merchants." Peter Martin, Managing Director, Shape-the-Future.com